web design · local seo · ai chatbot · ramsbottom
DRINC Coffee Bar is on Bolton Street, Ramsbottom. Becky runs it. The coffee's excellent, the food is properly good, and anyone who's been through the door tends to come back. What they needed was a website that could say all of that without Becky having to stop making coffee to explain it.
The brief was straightforward: a website that earns its place. That helps people find them when they're searching for somewhere to eat in Ramsbottom. That shows the menu, the vibe and the opening hours before anyone has to pick up the phone.
Hospitality is saturated in local search. Everyone who runs a cafe wants to appear for "coffee shop Ramsbottom" and "breakfast Ramsbottom". The challenge wasn't building a nice website. It was building a website that actually ranked, and that converted people who landed on it into customers who walked through the door.
The previous online presence was minimal. DRINC was known locally but invisible to anyone who hadn't already heard of it. People searching from Bury, searching for dog-friendly cafes, searching for brunch, searching for bottomless brunch in the area, weren't finding DRINC at all.
A hand-coded website covering everything a first-time visitor or regular needs: the full food and drinks menu, a gallery, what's on, and a visit page with a map and everything you'd want to know before walking through the door.
The SEO was designed to capture the searches people actually make when they're looking for somewhere to eat in the area. Not just people searching for DRINC by name, but anyone looking for cafes, brunch, breakfast, or dog-friendly spots across Ramsbottom and the wider Bury borough.
I also added Arabella, an AI assistant who handles questions on the website. She knows the full menu, the drinks list, the opening hours, the private hire options and what's coming up on the events calendar. Becky doesn't have to stop making coffee to answer the same questions ten times a day.
Top of Google for branded searches and climbing for the competitive local terms that actually bring new customers through the door.
Appearing for searches across the whole Bury borough, not just Ramsbottom. People searching for cafes, breakfast and brunch across the area are now finding DRINC.
Rankings improving month on month across multiple high-value local search terms.
Arabella answering questions 24/7. Menu enquiries, event questions, private hire, opening times. Without Becky having to field them from behind the counter.
DRINC runs a tighter ship because the website answers the same ten questions every day so the team doesn't have to. New customers walk in already knowing what they want.
If you run a hospitality business with a loyal local customer base but weak online visibility, there's almost always room to improve quickly. Let's look at where you're losing people.
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