web design · ai chatbot · microsoft 365 · local seo · bury
Matt Fay runs MPF Energy, an EPC (Energy Performance Certificate) business based in Bury. He books residential and commercial assessments across Greater Manchester and Lancashire, and he and his team are typically out on site all day. The business was operational and busy, but the website wasn't doing anything useful. It existed, but it wasn't generating enquiries.
Matt needed a professional website that could work while he couldn't. Something that answered questions, explained the pricing, handled bookings, and didn't let potential customers slip away because no-one was available to respond at 9pm.
EPC businesses have a specific problem: most of the work is time-sensitive. Landlords need certificates before letting, buyers need them before exchanging. When someone searches for an EPC assessor, they usually need one soon. If your website doesn't give them confidence, a price, and a clear next step, they're gone to the next result.
The previous digital presence was a Shopify site that got no organic traffic and didn't convert. The team were also running on old POP3 email accounts with no shared calendar, no proper mail client and no backup. The whole tech setup needed rebuilding from scratch.
A professional website designed to feel premium and trustworthy. It covers everything a potential customer needs: residential and commercial EPCs, landlord compliance, pricing, reviews, and a booking system with a live pricing calculator that gives an accurate quote before anyone picks up the phone.
I also migrated the team to Microsoft 365, replacing the old email setup with proper mailboxes, shared calendars and a modern working environment.
The SEO strategy was built to capture searches across every area MPF Energy works in, from central Manchester through to the edges of Lancashire. The site is being indexed steadily and the coverage is growing month on month.
The centrepiece is Barry, an AI assistant built specifically for MPF Energy. Barry runs 24 hours a day on the website and knows the business inside out: pricing, services, availability, landlord rules, the lot. When Matt is on site doing an assessment, Barry is handling the enquiry that just came in. He's also been used internally to onboard new team members.
First paying customer within six hours of launch.
Growing Google Search presence across Greater Manchester and Lancashire, with new areas appearing regularly.
Barry handling enquiries 24/7 so missed calls after hours are no longer missed opportunities.
Microsoft 365 migration complete. Proper email, shared calendars, everything working properly.
Live pricing calculator on the booking form reduces back-and-forth and pre-qualifies customers.
MPF Energy used to lose jobs because they couldn't always get to the phone fast enough. Now the chatbot catches every enquiry while the team is on site. More work booked without working more hours.
If you run a service business that loses enquiries outside of working hours, an AI chatbot that actually knows your business can fix that. It's not a gimmick. It's Barry.
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